🎭 Meet Mila.

She’s not real. But don’t tell the HR department — she already has an ID badge and a fan club on the company Slack.

Mila was born as a character in a corporate e-learning program.
She’s friendly, curious, and unusually effective at explaining complex topics in a way that doesn’t make you want to yeet your laptop out the window.

She talks to users, gives tips, asks questions, and—according to post-course feedback—”makes learning less painful.”
What a compliment.

But then something wild happened.
The client was organizing a real-world event and asked:

“Can we bring Mila… to life?”

BOOM. Cross-Reality Experience unlocked.

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💡 So, what is a Cross-Reality Experience?

It’s when a character or element created in the digital world is brought into the physical world, keeping its personality and function, but now interacting with actual humans in the real world. Y’know — outside the screen.

In Mila’s case:

• She became a life-sized interactive totem, where people could take selfies and scan QR codes to hear her speak.
• Certain spaces at the event included gamified installations linked to Mila’s in-course missions.
• She even popped up on holographic-style LED walls, welcoming attendees like she was the queen of onboarding.

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🤹‍♂️ Why does this work so well?

1. Narrative Continuity
   People already knew Mila. Seeing her “in the flesh” (okay, cardboard) created instant familiarity and joy.
2. Immersion & Engagement
   When the virtual meets the real, the brain goes “Whaaat?!” — and that, my friend, is the sweet spot for attention and emotional connection.
3. Branded Storytelling
   Mila wasn’t just a training tool anymore. She became a mascot of company culture, walking the line between education and entertainment.

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🛠️ How can you apply this?

• 🎮 Corporate Learning
  Bring your e-learning characters to life during training weeks or onboarding events.
• 🛍️ Retail
  Create a digital mascot and place it in your store as an interactive point of engagement.
• 🎤 Events
  Let your digital characters act as MCs, live guides, or… narrators from alternate dimensions (hey, it works for me).
• 🚀 Marketing Activations
  Deploy your characters at booths, product launches, or summits — and give attendees something to remember.